On December 24th, we had the chance to join Applebee’s in a special Pay It Forward promotion. Thanks to Matt Lugo we were invited to be a part of this great opportunity. Matt works at a PR agency and specializes in social media/digital marketing. Social Media is extremely important to him and when he heard that Applebee’s wanted to “pay it forward” he partnered up with them to make it happen. “I love how Applebees interacts with their customers and has a great social media team.” You can follow Matt on twitter @WWMLD .